Our approach was as uncompromising as our wardrobe, with every last detail seamlessly stitched together. We integrated the model into pre-existing backgrounds, introduced petals and rain, made hair blow in the wind, and graded and delivered a complex set of assets. We provided on-shoot supervision to ensure that tracking, keying and lighting sat in harmony together. And by using custom particle set-ups in Softimage ICE, we were able to speed up and slow down simulations without any loss of fidelity.
The final result was striking enough to grace any catwalk: a flawless piece of interactive advertising which shows that John Lewis has a wardrobe to suit any weather.
Robert Bader (Unit9)
Nic Groot Bluemink