Mentos UP2U

 UP2U The choice is yours...

It was up to us to create the 3D/ VFX and post produce the latest US Mentos digital campaign in collaboration with Unit 9 for The Martin Agency.

UP2U is a browser-based experience holding eight short first person point of view films, entitled Zombie, Gameshow, Superhero, Supermodel, Astronaut, Hip Hop, Monster and Aerobics. The films are designed to be paired together, and played back in tandem, viewers can switch between different films, and choose which 'flavour' they prefer.
We supervised, produced the VFX work and graded all eight films. Creating 8 x 45 second films in a short time-line provided little room for error, by getting on board at a very early stage in the project, we were able consult and advise on how to get the best possible output. Working very closely with the director Anrick Bergman and DOP Carl Burke we made sure the shoot ran smoothly for the VFX intensive films. Keeping the grade and output all at Kettle allowed a great deal of flexibility for the client whilst maintaining absolute quality control over the final output. Given the time-frame we were working to we're very pleased with what we achieved.

www.chooseUP2U.com

The work involved set extension, screen replacement, grading, creation of the interior of a spaceship, inserting a rubber suited monster into a 50's style cityscape and a host of other VFX related goodness.

3D was produced in Softimage and rendered using our custom shaders in Arnold. Compositing (both 2D and 3D) was done in nuke. Grade and additional 2d animation in After affects