Creating and distributing 3D models for general purpose use by multiple recipients is no easy feat. Kettle produced various Maya files to facilitate easy usage. As well as producing the ninjas and prop assets, we also produced a master lighting scene to keep the assets consistent. Everything was done to make the output of images and animations as simple as possible for the end agencies - the renders were set up so that they didn't require any post production: set up your scene, render and you're done. These assets have been used across all media. We've created online animations, banner ads, online and traditional print, press and out of home media.
There's a detailed blog post on the whole Orange process here
Nic Groot Bluemink