AMDM

The Adobe Museum of Digital Media (AMDM) is a special place. Designed by Filippo Innocenti from Zaha Hadid Architects, it’s a unique virtual gallery devoted to the exposition and preservation of ground-breaking digital media.

The futuristic nature of this medium allowed us to open our minds to new and exciting ways to showcase AMDM to prospective visitors. Our evolving ideas gave birth to a race of graceful, semi-organic viewing devices, sensorial tour guides acting as our eyes and ears as they swim across the virtual space.

Thanks to concentrated, in-house development for our new rendering engine and an ever-growing, dedicated renderfarm we created some breathtakingly beautiful scenes, characterised by surreal architecture and crowds of over 8,000 viewing devices. It’s modern architecture meets modern art, and it’s something we’re very proud of.